You’re not mistaken. You are starting to see pink pop up around town. That’s because pink is the color signifying breast cancer awareness.
With October as the official Breast Cancer Awareness month, activities and events to raise awareness in the fight against breast cancer will begin by mid-September. This year marks the 10th annual area campaign, spearheaded by Fitzgibbon Hospital staff, to draw attention to the importance of breast and other cancer screening. The community collaboration won statewide recognition at this year’s Missouri Association of Healthcare Marketing and Public Relations Show-Me Awards, winning first place in the Cooperative Partnership category against all other Missouri hospitals.
According to the American Cancer Society, breast cancer is the leading cause of cancer in women; skin cancer is first. Efforts to bring attention to the need for early detection via mammogram are paying off, as more women are receiving mammograms and discovering their cancers while they are still treatable. Additionally, research has allowed for the invention of new technologies, such as 3D Mammography. This advanced technology, which has been proved to reduce false positives of breast cancer and leads to even earlier detection, is now available at Fitzgibbon Hospital.
A month-long, community-wide focus on cancer prevention and treatment, known as Pink Out, helps residents in the communities served by the Fitzgibbon Community Cancer Center learn more about not only breast cancer, but other forms of cancer as well. Another goal of Pink Out is to encourage early detection and to disseminate information about the treatment capabilities available to them at the Community Cancer Center.
As the events have grown over the years, so have the number of community organizations and schools taking part.
On Friday Sept. 22, Slater High School will hold their Pink Out game, and they will play their Powder Puff Football game at 6 p.m., on Sunday, Sept. 24. They also will play their Pink Out softball game on Tuesday, Sept. 26. There will be Pink Out softball and baseball games in nearby Glasgow on Tuesday, Sept. 12. This is the second year that the Glasgow area has plugged into the Pink Out event.
Thursday, Sept. 21 is the date of the Missouri Valley Rodeo's ‘Tuff Enuf to Wear Pink’ evening at the Rodeo Stampede.
On Sunday, Oct. 8, the 5th Annual Color Run/Walk will be held at Indian Foothills Park. The event is one of the largest-attended 5K fun-runs in the area and has become a tradition among many who participate in the race to honor a personal connection, a cancer survivor or one who has passed from the disease.
At 6 p.m., Wednesday, Oct. 11, Fitzgibbon Hospital staff will face off against the Marshall School District as part of the MHS Powder Puff football games, which begin at 6 p.m. at Marshall High School. Admission is just $1. The staff games will be followed by various classes from MHS participating in the Powder Puff contests.
St. Peter Catholic School will again host a breakfast from 6:40 to 7:40 am on Thursday, Oct. 12.
The annual Pink Out football game will be held at 7 p.m., Friday, Oct. 13, at Marshall High School as the Marshall Owls take on the Boonville Pirates. Check presentations of proceeds from various community events will be made throughout the game. Educational flyers detailing cancer signs and symptoms will be available for the attendees. Additionally, cancer survivors will be recognized during the event. Pink Out T-shirts with the 2017 design will be on sale at the game as well as in the hospital gift shop as well.
Finally, in what has become an annual tradition, the Ashford Agency has partnered again with Cargill to put on the Pig Out for Pink Out Lunch on Oct. 20. Delivery is available.
For more information, please contact Makenzie Thomason at the Fitzgibbon Community Cancer Center at (660) 831-3760. For cancer signs and symptoms information, posters, registration forms and other information, visit the Spread the Hope, Find the Cure link at the bottom of the hospital homepage at www.fitzgibbon.org.